After a brief hiatus from the online world, I have come back with several things that will help artists and entrepreneurs gain some footing in the online world and help to build a name for themselves.
First of all, don’t put all your eggs in one basket. If you are selling in Ebay, branch out to some other sakes sites and if you are marketing in one social platform, why not join some more? I am saying this because the world of social media and online selling is changing by the minute. What works now, may change and you don’t want to be stuck.
Being in more than one place will help you build a presence and a personality. It is no longer enough to just build a website and expect traffic. Nowadays, it is the norm to not only have a website, but you will want a Twitter, Facebook, Instagram, ect.
Make a schedule and keep track of what you are doing. This is what I need to work on. I tend to post and then fall off the face of the earth. With so many places to post, this is easy to do. It is easy to forget about one for a while if you don’t have it written down and planned out. Make a schedule of what you will post, when and where. Keep it written down so you don’t loose track 😉
Create a personalty and be fun! I think this is something that most people miss. (Including myself) The online world is used mostly for fun and entertainment. Being too “salesy” will be an immediate turn off for everyone except the people who are already sold. The most successful people I have seen online are usually a little quirky and are very fun to follow and watch. Just let yourself shine through and don’t worry about the selling part so much. That will take care of itself if you tell your story right!
There you have it! Three helpful hints to being more successful in your online business! Be sure to check out my art website at http://www.easthamart.com